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In the war for devs, each company uses a different tactic. In June, Nubank made a deal to hire 50 employees from the software development consultancy Plataformatec who were already working for the digital bank. It has also been opening international offices both to attract professionals who live in other countries and to offer its employees the benefit of living abroad. Since 2024, Nubank has had an office in Berlin, Germany.

In 2024, it was Mexico City and Buenos Aires, Argentina's turn to receive branches of the Brazilian unicorn, valued at more than 10 billion dollars. The bank's differential, elected by LinkedIn in 2024 and 2024 as the most desired Brazilian startup to work for, was to build a strong employer brand to the point of being able to hire Brazilians who were outside the country. “We’re targeting Brazilian engineers who are working in companies in different countries because they really want to come back and be part of something meaningful that will change Brazil,” says Renee Mauldin, the company’s chief people officer.

Renee Mauldin, from Nubank
Renee Mauldin, from Nubank: search for Brazilians who work abroad

Brazilian companies are competing for scarce local talent with the international market. In the United States alone, there are 472,000 job openings for professionals in this area. Brazilian programmers are technically sound and cheap. While in the United States the average salary for a programmer is $109,000 per year, in Brazil it is $11,000. Another challenge for Brazilian employers is the fact that 87% of technology specialists in the country are willing to try out job opportunities abroad, according to a survey by the Boston Consulting Group in partnership with the recruitment company The Network. This percentage is higher than the global average of 67%. According to the study, Brazilians are more attracted to opportunities in the United States, Canada, Portugal and Germany. For them, what matters most when choosing a job is the possibility of career growth — salary only appears in eighth place on the list.

Change careers to the booming industry

The prospect of an international career led Marcelo Camargo, a celebrity in the world of developers in Brazil, from Santa Catarina, to swap Joinville for Sydney, Australia. At 23, he is a senior software engineer at Atlassian, the largest Australian software company, valued at 18 billion dollars. Here, he became famous for having written the code that gave rise to the “WhatsApp Groan”, a joke that went viral in 2024. In June of last year, he received an offer that he considered irresistible.

He received a hefty amount of company stock when he was hired, earns more than an Australian developer (the average annual salary is around $85,000 in the country) — and works around 8 hours a day. “It’s not like spending the whole day writing code. Part of my time is dedicated to developing projects with other teams,” says the dev, who dropped out of college in information systems after only completing the first year. The leader of a team of four other developers, he receives two or three job offers every week. Camargo has found a diverse and inclusive environment in the technology sector: he is gay and has Asperger’s syndrome, a condition on the autism spectrum. “I feel safer here,” he says.

The fact that foreign companies have a large advantage in taking Brazilian developers is a matter of exchange. Therefore, it is up to companies in the country to create strategies to train an increasing number of programmers. In 2024, when deciding to start using robots to perform repetitive tasks in its shared services center, EDP invited the approximately 200 employees in the department to become programmers for the new automated employees. A payroll analyst and an administrative assistant became developers after two months of training, using a platform that does not require in-depth coding knowledge. “We were able to prove, in practice, that technology can be a tool that frees people from manual labor so that they can perform more creative tasks,” says Luis Gouveia, EDP’s director of people, technology and society.

The Technology career is the one that imports the most professionals outside of Brazil.

IN DEMAND AND WELL PAID

Programadores
Who are the stars of the job market in Brazil and around the world and what do they do?

YOUNG AND DISPUTED

Igor
Igor Silveira, 19 years old

In three months, 19-year-old Igor Silveira transformed his love of video games into a passion for programming. Having recently graduated from high school, he didn't know what career path to pursue until he took a short course in software development. He finished his training with a job at a consulting firm. If before he was the one distributing his resume to companies, now it's recruiters who keep coming back to him. He receives up to three job offers per week.

ACTIVISM AND CORPORATE LIFE

Keilla Menezes
Keilla Menezes, 35 anos

Since she was little, Keilla Menezes, 35, from Bahia, solved math problems with her engineer father. She studied computer science and took a while to find her field, front-end, the professional who develops the user interface. She always noticed the lack of diversity within companies and today she holds a unique title for herself: the only black woman in the world with a Google Developer Expert certification in Angular.

VETERAN AND MENTOR

Bruno Souza
Bruno Souza, 46 years old

Brazilian Bruno Souza, 46 years old, is one of the pioneers of the use of the Java language in Brazil, one of the most popular in the world. It is no wonder that he calls himself the “Javaman”. Founder of one of the largest global communities dedicated to this programming language, he has received international awards for the advances he has achieved. Souza currently divides his time between working as a consultant for companies and mentoring new generations of devs.

Get your first job with just 6 months of study

HOME OFFICE AND SALARY IN DOLLARS

Roberta Arcoverde
Roberta Arcoverde, 34 years old

Roberta Arcoverde, 34, has been a software developer for 12 years and learned to program in the computer science course at the Federal University of Pernambuco. Six years ago, she passed a competitive selection process with 900 other people to work at the American website Stack Overflow. Despite receiving several offers to change jobs, she doesn't plan on leaving the comfort of remote work — and her salary in dollars — any time soon.

In a country where 53% of the economically active population is unemployed or in informal jobs, programming is one of the most attractive potential careers. The number of free programming courses is growing throughout the country.

Isabel Nasser
Isabel Nasser, co-founder of startup kestraa: recent graduate considered salary offer of 12,000 reais as an “insult”

When a company finally manages to hire a talent, it can breathe a sigh of relief, right? Wrong. With companies willing to offer very high salaries to get a qualified programmer, it is difficult to retain professionals. A LinkedIn survey in 2024, with its global base of more than 500 million users, showed that technology is the area with the highest turnover of professionals (13.2%). The Brazilian software factory Lambda3, which counts Banco Santander Brasil among its clients and has a turnover of 15 million reais, employs 70 developers among its 100 professionals and has already fired clients who were demanding an exhaustive workload from their teams or who displayed sexist and homophobic behavior towards employees. “It is so difficult to hire and retain a good professional that I prefer to lose a client most of the time”, says Victor Hugo Germano, founding partner and president of Lambda3.

Better than a Public Tender, there are many vacancies and little competition

This is good news about the sophistication of this market. The weapons tend to go beyond pure and simple money. Putting a price on the developer's work is a growing pain. Different positions and levels of experience have salaries that range from R$3,082 for a systems analyst to R$25,152 for a product manager. A truly attractive salary can often be financially unfeasible. However, what a dev can value most, in the end, is being part of an inspiring team and having greater autonomy and opportunities for new challenges.

In Brazil, ThoughtWorks, a global information technology consultancy, has 739 employees and plans to hire 140 more entry-level developers through its Desenvolve program, which attracts talent with an irresistible offer: all hires spend five weeks in India or China to learn new skills. From 2024 to date, the 70 open positions have had more than 3,900 applicants, a ratio of 40 interested parties for each hire, and the company is evaluating the possibility of opening a university unit in Brazil.

The benefits offered in the market are increasingly varied: extra days off on birthdays and at the end of the year, the abolition of dress codes, extended maternity and paternity leave, discounts and subsidies for courses, home office, programs focused on physical and mental health and even equity participation. “We seek to deconstruct the most traditional and linear career concepts within boxes and job descriptions. We talk about the employees’ journey, connecting them with challenges and bringing their personal expectations as allies of the business”, says Grazi Mendes, people director at ThoughtWorks Brazil.

In the difficult task of how to win over a developer, many companies invest in diversity to find a programmer to call their own. In Brazil and abroad, the world of developers is essentially male. In 2024, according to data from Brasscom, only 33% of the 845,479 technology professionals in Brazil were women. The disparity increases when we add the ethnic criterion — only 11% of professionals were black, brown or indigenous women. In June 2024, the digital real estate company QuintoAndar, in partnership with the Codenation school, offered a free programming course for women who had some experience in the area.

There is no age limit, children and seniors can learn to program.

Over the course of ten weeks, 30 female developers were trained and, at the end of the course, 13 were hired for the startup’s technology team. “Inside the company, there was already a 50% male and 50% female balance, but the technology sector showed an imbalance, so we thought about programs to help us reverse this situation,” says Heloísa Vieira, director of talent attraction at QuintoAndar. In the Brazilian ecosystem, initiatives such as Reprograma and Programaria provide free training for women to work in software development. “Companies are now looking for us to finance courses. Since we started in 2016, we have trained 16 groups, 428 women, 98% of whom are working in the IT sector,” says Mariel Reyes Milk, founder and president of Reprograma.

The demand for developers is high, the offers are eye-catching — and pocket-friendly — and new professionals need to be trained. That is a given. However, there is no prospect of the world becoming a place populated only by professionals who master computer codes. This is the view of Tim Ryan, president of the American unit of the British auditing company PwC and a specialist in the technology job market. “I think there will be a critical part of the population that will have to learn to code. But I don’t see everyone having to do it,” says Ryan. This means that it is not necessary to send children to coding schools before they learn the minimum of traditional knowledge.

On the other hand, in the future everyone will have to understand a little about how computer programs are built in order to at least be able to hire the most suitable employees in companies, explain to the technology team what is expected in projects, and keep up with changes in the world. In general terms, the logic currently used for mathematical knowledge applies. Knowing the basic operations and being able to identify patterns and inconsistencies is essential for thousands of functions. The same will apply to codes. Knowing more than the colleague next to you will, of course, help more than it will hinder.

Have you ever thought about becoming a Programmer?

Check out the video below:

At DevMedia, users have access to more than 40 study guides organized in the technologies most demanded by the market today. In addition to real-time support to answer any questions students may have. "Even for those who have never programmed in their lives, with a little daily dedication, it is possible to become a programmer in less than 6 months of study," estimates the platform's CEO.

In addition to the courses, in the form of articles and video lessons, DevMedia also has more than 5,000 exercises to help consolidate knowledge. All exercises are gamified, users are rewarded with points and medals for the tasks they complete and participate in a ranking within the Platform to motivate and make studying more relaxed.

Source: Exame.com

Julianna Rodrigues

Julianna Rodrigues

Content Specialist at DevMedia, Journalist at Pinheiro Guimarães and passionate about technology and startups.

24 Comments

Jonas Rocha

, at 8:00 am Reply

I know senior professionals who started programming around 12 to 15 years old. At 20 years old they were already very good, but not to have this power of choice. Today, at 35 years old, they already have more than 20 years of experience and knowledge and they have this power... But this is exceptional, totally out of the ordinary!

Leide Cavalcanti

Leide Cavalcanti

, at 2:56 pm Reply

This is the Brazil we believe in, massive investment in Education.

O Incrível Mago

Whisley Santos

, at 1:00 pm Reply

But don't say that only 1% know how to program while 99% only know how to copy code 🤦‍♂️

Margg Gorth

Margg Gorth

, at 2:56 pm Reply

@Whisley Santos, if you copied it correctly it would be good 😂

Daniele Cebin

Daniele Cebin

, at 5:56 pm Reply

@Whisley Santos as you gain seniority you realize that you don't need to know everything, but rather know where to search!

André Nufe

André Nufe

, at 9:23 am Reply

How many programmers do you know who earn whatever they want or work in a great company?🤔

Amanda Silva

Amanda Silva

, at 5:56 pm Reply

I earn well and I really like the flexibility that the company I work for offers me. 🤷🏾‍♀️

Fernando Passaia

Fernando Passaia

, at 10:00 pm Reply

i work abroad and the demand is really high, and the salaries are good. I worked in IT for 15 years in Brazil.

Regina Giovannini

Regina Giovannini

, at 10:56 pm Reply

My God!

Jose Roberto

Jose Roberto

, at 11:32 pm Reply

Good luck!

Rafael Carvalho

Rafael Carvalho

, at 11:32 am Reply

It seems like it's like that kkkkkkkkkkkkkkkkk

Guilherme Luis Faustino

Guilherme Luis Faustino

, at 13:12 pm Reply

Love for the profession ❤

Mateus Cavalcante

Mateus Cavalcante

, at 15:02 pm Reply

I've been working in the personal sales business for 15 years, and you've given me hope to completely change the way I've been working! I'm going to dedicate myself to the maximum and take advantage of these opportunities as soon as possible, after all, I've already dedicated a lot of time to something that didn't bring me many benefits!

Rafael Carvalho

Rafael Carvalho

, at 15:45 pm Reply

But it's not quite like that, you need to study first and learn man.... kkkk

Guilherme Luis Faustino

Guilherme Luis Faustino

, at 13:12 pm Reply

@Rafael Carvalho let the guy start studying. @Mateus Cavalcante you can go man, it's an excellent career and it gave me a lot of things in life

Débora Farias

Débora Farias

, at 8:42 am Reply

Guys! Is this really all?

Maikinho

Maikinho

, at 9:13 am Reply

I'm not falling for that!!!

João Paulo

João Paulo

, at 12:13 pm Reply

Falou @Maikinho, 23 years old. Currently working as a motorcycle courier.... kkkkk 🤣

Maikinho

Maikinho

, at 3:18 pm Reply

I don't even know myself, get out of there!

Jonas

Jonas

, at 2:46 pm Reply

How do I learn programming?

Priscila

Priscila dos Santos

, at 7:26 pm Reply

Does anyone have the phone number for this DevMedia?

Robson

Robson Pereira

, at 7:26 pm Reply

@Priscila dos Santos hi babe, do you want to chat? just kidding! i don't know the phone number but i'll leave the website for you www.devmedia.com.br

Tomás Ribeiro

Tomás Ribeiro

, at 9:21 am Reply

Recently there was even a story about a street cleaner (garbage collector) who studied programming, posted it on LinkedIn and was hired the next day. Amazing, all you have to do is study.

Bruno Magalhães

Bruno Magalhães

, at 6:12 pm Reply

I read about this story, it even appeared to me on LinkedIn.

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